Moshiach In 5

For decades, a fascinating story has circulated about the Lubavitcher Rebbe asking delivery workers, visitors, and everyday people a simple question: "How are the Knicks doing?" Some saw it as the Rebbe’s remarkable ability to connect with anyone through a shared interest. Others believed there was something deeper behind the question. One popular legend suggested that when the New York Knicks finally won an NBA Championship, it would be a sign that the era of Moshiach was closer than ever.

Well, after all these years, the impossible has happened. The Knicks are champions! Whether the Rebbe's famous question was simply a way to connect with people or a wink at something much bigger, we'll leave that debate to the scholars. What we do know is that a story generations in the making just got a brand-new chapter. Moshiach In 5 celebrates one of the most unlikely championship runs in sports history with a design inspired by New York basketball, Jewish folklore, and the enduring hope that maybe, just maybe, something even bigger is around the corner.